Insights

Leveraging UX for brands
#UX

Beyond Aesthetics: Leveraging UX to Set Your Brand Apart

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MarTech Payback Model
#MarTech Transformation

5 Strategies to Create Immediate Impact with a MarTech Payback Model

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Three AI Developments
#AI

Three AI Developments to look out for while Optimizing Salesforce Data Cloud

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Pay Back Your Investment
#MarTech Transformation

Pay Back Your Investment in Marketing Technology at the Speed of Light

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Braze-Inspiration
#MarTech Transformation

The Braze Inspiration Guide

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Cookie-free-World
#Industry Insights

Know Your Audience: Connecting Anonymous Users in a Cookie-free World

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Data-Clouds
#Industry Insights

Data Clouds with Salesforce and Verticurl

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Torchie Award 2023
#Awards

Ogilvy Wins Torchie Award for Solutions Partner of the Year at Braze Forge 2023

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#Personalization

Customer Data Platforms; Amplifying User Efficiency & Managing Expectations in an Emerging Market

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undercover app
#AI

Eradicating Domestic Violence with Award-Winning UNDERCOVER App Powered by Artificial Intelligence (AI)

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#Customer Experience

Delivering the Ultimate Data-Powered CX

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#China Marketing

WeChat Marketing in China

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predictive lead scoring
#Demand Generation

Evaluation of predictive lead scoring options

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#MarTech Transformation

Marketing maturity overcoming 5 common roadblocks

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#Industry Insights

Higher education industry paper

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#Data and Analytics

How AI driven data modeling can help your marketing

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Finance and Insurance
#MarTech Transformation

Are the finance and insurance companies in the last-chance saloon to salvage their future?

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chatbots lead acquisition
#Demand Generation

How chatbots can drive lead acquisition

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Customer data platform
#Data and Analytics

Customer data platform

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installed base marketing
#Demand Generation

Driving revenue pipeline through installed base marketing

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#Industry Insights

Consumer packaged goods (CPG) industry paper

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GDPR complaint
#Data Privacy

What you need to do to be GDPR complaint

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#Data Privacy

Impact of GDPR on marketing

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#Data Privacy

Are you prepared for GDPR?

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#Industry Insights

Hi-Tech, IT, Hardware, Software, SaaS industry paper

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marketing sales alignment
#Marketing and Sales Alignment

Marketing alignment is as critical as marketing and sales alignment

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Wechat Eloqua Connector
#China Marketing

Verticurl has developed a world-first WeChat-Eloqua integrated marketing solution

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account based marketing
#ABM

4 steps to get your account based marketing strategy sorted

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b2b-demand-generation
#Demand Generation

Increase B2B demand with these advanced strategies

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insurance marketing
#MarTech Transformation

5 Ways to enhance insurance customer loyalty via marketing automation

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#China Marketing

Digital marketing in China: Here’s the one about blacklist & whitelist

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lead generation
#Campaign Strategy

How to create a behavior driven multi-touch campaign that delivers sales ready leads

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Latest case studies