Data Clouds with Salesforce and Verticurl

Verticurl is thrilled to make an exciting announcement: we are rereleasing our 2023 whitepapers through the end of the year, encouraging those who have not yet had the chance to take advantage of this insightful information to do so now. Verticurl thought leaders are renown globally for their eminence in MarTech consulting, operations, innovation, and implementation. Be on the lookout each week for a technical guide that may be the key to unlocking your technology stack.

Marketers are constantly under pressure to monetize their most valuable asset- customer data. At the same time, significant concerns about consumer privacy and data privacy laws deem it necessary for companies to be transparent and responsible about how they collect, store and use customer data in marketing and sales.

Regardless of the complexities, companies must demonstrate their commitment to protecting consumer data. Rather than seeing this as a legal hurdle, it could be an opportunity for brand building. This is where Cloud Data centers come in.

Download the full whitepaper to learn how modern data management should reflect today’s consumers in a scalable way that earns their trust, enriches their experience, protects their privacy, balances the need for hyper-personalization with the need for anonymity, and optimizes the relationship and emotional connection with your brand.