The Braze Inspiration Guide
It is no secret that we are big fans of our technology partner, Braze. With standout multichannel engagement and personalization to premier real-time analytics and scalability, Braze has rapidly become an industry leader with its powerful and innovative marketing technologies that seamlessly evolve businesses across different industries and regions.
Notably, Ogilvy and Verticurl have been instrumental in facilitating and leading some of Braze’s most transformative client projects, and consequently, have been recognized by the organization as 2023’s Solutions Partner of the Year. We understand that more organizations than ever before are looking to Braze, seeking to undergo transformations that will bolster revenues and enhance customer experiences; with this in mind, we are excited to shine a spotlight on The Braze Inspiration Guide.
So, what is The Braze Inspiration Guide?
This guide is a repository of customer engagement scenarios, allowing you to easily find the growth strategies (e.g., Activation, Monetization, Retention) or campaigns (such as recovering abandoned carts, enrolling in loyalty programs, and conducting year-in-review promotions) that capture your brand’s attention. This content piece holds significant importance to Braze and reflects the fundamental principle of the platform: the capability to initiate your customer engagement journey from any point and extend it in any direction. Its purpose is to assist marketers in realizing the complete potential of the Braze platform, serving as a guide to broaden and enhance their marketing endeavors.
Here is what you can anticipate within the guide:
- Key messaging channels that every marketer should know
- 50 campaigns, including app downloads, seasonal promotions, product adoption, loyalty, and more
- Proven tactics that brands leverage across the customer lifecycle to increase engagement
We encourage both current Braze users and technology curators to explore this guide that amplifies the capabilities and potential of modern MarTech, keeping in mind that Ogilvy is an available partner to help your organization replicate these brilliant use cases at scale.
